About Us

Here at Baybella, we’re more than a beauty brand, we’re beauty revolutionists.

As an Australian-owned business, our main goal is to empower people through effective and time-saving beauty innovations. We want to challenge the norms of traditional cosmetics. We want to putting on lashes to be fun, not a hassle.

You shouldn’t have to wake up super early just to get ready. You shouldn’t have to change your life to suit your beauty regime, but rather your beauty regime should change to suit your life.

We are the resistance against anything that will slow us or our customers down. Our magnetic lashes are simple, and created for people with all levels of expertise, age and skill.